Transcreation: Translation with a Twist
Presenter: Percy Balemans
Date: May 4, 2017
Time: 12 noon U.S. Eastern Daylight Time
Duration: 60 minutes
CE Point(s): 1
Advertising campaigns gone wrong? Slogans laughable?
Getting the message wrong can be disastrous to a company’s brand.
To avoid the risk, advertising copy should be transcreated—adapted for
the target audience—rather than translated.
Presenter Percy Balemans has included transcreation in her freelance
translation practice since 2007. Let her show you which texts should be
transcreated, what skills are required, and how it’s done. [more]
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